kids and a teacher at a salad bar

Tour de Fresh Encourages Final Fundraising Efforts in Support of Riders

WATSONVILLE, Calif. (July 11, 2016) – With only two weeks before the event on July 26-28, Tour de Fresh is encouraging riders, sponsors, and industry members to actively outreach for fundraising support. This year's goal to place 100+ salad bars in schools across the country means that riders will need to raise $90,000 more to meet the $175,000 goal for 2016.

Riders have placed 27 salad bars in schools through this year's fundraising efforts, which will allow students to enjoy fresh fruits and vegetables as they return to school in the fall and schools still on the wait list for salad bars are relying on Tour de Fresh riders to provide the same exciting news.

"Each year, we've been able to pull through for the schools where we've promised salad bars, and I don't expect this year to be any different because of the tremendous industry support for this cause," said Cindy Jewell, vice president of marketing for California Giant Berry Farms. "However, with only two weeks left and $90,000 to collect, we're very appreciative of the friends, families, and companies who support our riders in their last leg of fundraising."

Ways to support friends and colleagues riding in this year's Tour de Fresh:

  • Friends and Family – Ask personally and post on social media using this link:
  • Company incentives – offering raffles, prizes, team lunches, time off, etc. for those who donate.
  • Industry partnerships – asking for support from buyers, importers, retailers, etc.
  • Business partnerships – ask your local businesses to donate tax-free.

From now until July 22, Tour de Fresh is offering multiple incentives to support additional fundraising efforts. Any individual who donates to a rider now through July 22 will automatically be entered into a raffle for the chance to win one of two prizes - a Blendtec® Blender or a signed baseball by San Francisco Giants baseball player Brandon Crawford. As well, the rider who raises the most money within that time period will automatically win a Blendtec® Blender.

About Tour de Fresh

Tour de Fresh, presented by The California Giant Foundation, is the first-of-its-kind, collaborative event that unites the most significant brands and influencers in the fresh produce industry for a three-day cycling event that raises funds to benefit the Let's Move Salad Bars to Schools campaign. In its first two years (2014-2015), Tour de Fresh received over $300,000 in donations to support the placement of more than 100 salad bars in schools across the country. At a cost of $3,125 per salad bar per school, sponsors and participants alike strongly believe that providing healthy eating opportunities for school children should be a requirement.

Media Contact:

Beth Keeton