kids and a teacher at a salad bar

Tour de Fresh Hosts Live Bike Ride Fundraiser at United Fresh Conference

WATSONVILLE, Calif. (June 14, 2016) – Tour de Fresh is paving the way for a successful 2016 event with riders and sponsors at full capacity. The riders are actively fundraising and currently have $56,161 in donations toward Let’s Move Salad Bars to Schools, which is nearly one third of the way to this year’s goal of $150,000+. As a multitude of fresh produce industry leaders have already committed to making this dream of bringing salad bars to schools around America a reality, there is still a significant need for others to step up to the plate.

In order to encourage additional fundraising, attendees of the United Fresh Conference in Chicago June 20-22 will have an opportunity to donate to Tour de Fresh in a fun and interactive way, with the goal of raising $2,500. Inside California Giant Berry Farm’s booth #1821, attendees who donate at least $25 to Tour de Fresh will be able to encourage their friends and colleagues to ride a stationary bike for 5 minutes in support of those who are riding in July.

“With the Tour de Fresh event quickly approaching, United Fresh Conference offers a perfect opportunity for the industry to rally together in support of our final fundraising efforts,” said Cindy Jewell, vice president of California Giant Berry Farms. “We’re more than happy to provide a space for people to donate in person, while also encouraging a little fun at the conference.”  

In the spirit of the starting line in Napa Valley, Calif., Tour de Fresh will present limited edition portable wine glasses to the first 50 donors in the booth. Attendees can also share photos from the Tour de Fresh live ride photo booth by using the hashtag #tourdefresh and follow along via Tour de Fresh on Instagram.

“We can’t wait to send some of our Church Brothers team to ride the bike and hope that other companies are equally excited to have a little fun with their fellow fresh produce colleagues,” said Jeff Church of Church Brothers Farms.

This year, 56 participants will ride 173 miles across California, starting in Napa Valley and ending in Monterey, July 26-28 – prior to Food Service Conference. The event is supported by 40 sponsors including Premier Sponsors California Giant Berry Farms, Church Brothers Farms, Dole Fresh Vegetables, Enza Zaden, Fresh Point, J&J Family of Farms, Mission Produce, Sunripe Certified Brands, Tanimura & Antle and Tsamma.

For more information about Tour de Fresh sponsorships and riding opportunities, please visit or contact Brock Nemecek at


About Tour de Fresh

Tour de Fresh, presented by The California Giant Foundation, is the first-of-its-kind, collaborative event that unites the most significant brands and influencers in the fresh produce industry for a three-day cycling event that raises funds to benefit the Let's Move Salad Bars to Schools campaign. In its first two years (2014-2015), Tour de Fresh received over $300,000 in donations to support the placement of more than 100 salad bars in schools across the country. At a cost of $3,125 per salad bar per school, sponsors and participants alike strongly believe that providing healthy eating opportunities for school children should be a requirement.

About Let's Move Salad Bars to Schools

Let's Move Salad Bars to Schools is a public health campaign to increase salad bars in schools across the country so that every child has the choice of healthy fruits and vegetables every day at school. Let’s Move Salad Bars to Schools supports First Lady Michelle Obama's Let's Move! initiative to end childhood obesity in a generation. Let’s Move Salad Bars to Schools founding partners are: The United Fresh Start Foundation, National Fruit and Vegetable Alliance, the Chef Ann Foundation and Whole Kids Foundation. More information can be found online at

Event Contacts:

Brock Nemecek
Cindy Jewell
831.728.1965 x258

Media Contact:

Beth Atkinson