kids and a teacher at a salad bar

2017 Tour de Fresh Sponsorships Available Now

WATSONVILLE, Calif. (Feb. 8, 2017) – This year’s Tour de Fresh cycling event, presented by The California Giant Foundation and supporting Let’s Move Salad Bars to Schools, is heading back to the west coast for its fourth year. The three-day ride leading up to PMA Foodservice Conference will begin July 25 in Pismo Beach and end July 27 in Monterey, Calif.

Available now, Tour de Fresh is offering a wide variety of sponsorships to companies and brands within the fresh produce industry as well as allied industries – something they’re committed to in order to reach the event’s goals of raising at least $156,000 and donating 50+ salad bars to schools across the U.S., a goal that was easily obtained last year.

As always, this event not only provides significant sponsorship and fundraising opportunities for brands to engage directly with a cause that they are passionate about, but also brings friends and colleagues within the industry together for a little fun before PMA Foodservice Conference.

“We anticipate a bigger and better event than our record-breaking year last year and appreciate the industry’s continued support in both sponsorships and participants,” said Cindy Jewell, vice president of marketing for California Giant Berry Farms. “Because of the support from events like Tour de Fresh, the Let’s Move Salad Bars to Schools campaign will continue to thrive.”

To build on the Let’s Move Salad Bars to Schools program this year and in the future, the United Fresh Start Foundation’s salad bar campaign and Tour de Fresh support will ensure fresh lunch options continue to be readily available to the next generation.

The 2017 Tour de Fresh sponsorship packages offer companies five months of marketing opportunities and media exposure, along with customized benefits based on sponsorship level. Last year’s sponsors were included in 12 press releases to trade and consumer media audiences, which earned their brands more than 120 million total impressions.

Opportunities to join confirmed sponsors – California Giant Berry Farms, CHEP, C&S Wholesale Grocers, Duda Farm Fresh Foods, Emerson/Locus Traxx Worldwide, Enza Zaden, Fresh Point, Fresh Produce Partners, Fruit Growers Supply, Interfresh, Pajaro Valley Fresh, Renaissance Food Group, Sakata, Tessemaes, Western Precooling, and Watsonville Coast Produce are now available.

For more information about the Tour de Fresh, please visit or contact Brock Nemecek at

To donate to Tour de Fresh, please visit

About Tour de Fresh

Tour de Fresh, presented by The California Giant Foundation, is the first-of-its-kind, collaborative event that unites the most significant brands and influencers in the fresh produce industry for a four-day cycling event that raises funds to benefit the Let's Move Salad Bars to Schools campaign. The inaugural event, in 2014, raised over $142,000 and placed over 40 salads bars in communities in 11 states including California, Colorado, Florida, Illinois, Michigan, Minnesota, Missouri, New York, Ohio, Texas, Wisconsin and the District of Columbia. The goal of the 2015 Tour de Fresh and its participants is to privately finance 100+ new salad bars in school districts across the country. At a cost of less than $3,000 per salad bar per school, sponsors and participants alike strongly believe that providing healthy eating opportunities for school children should be a requirement.

About Let's Move Salad Bars to Schools

Let's Move Salad Bars to Schools is a public health campaign to increase salad bars in schools across the country so that every child has the choice of healthy fruits and vegetables every day at school. Let's Move Salad Bars to Schools supports First Lady Michelle Obama's Let's Move! initiative to end childhood obesity in a generation.  Let's Move Salad Bars to Schools founding partners are: The United Fresh Start Foundation, National Fruit and Vegetable Alliance, the Chef Ann Foundation and Whole Kids Foundation. More information can be found online at

For Tour de Fresh photos, download at

Media Contact:

Beth Keeton