kids and a teacher at a salad bar

Industry Reflects on The Impact of Tour de Fresh

Join the event’s record-breaking 5th year to bring salad bars to school across the U.S.

WATSONVILLE, Calif. (July 16, 2018) – In less than one week, Tour de Fresh, presented by The California Giant Foundation, will commence and riders will embark on the four-day excursion in an effort to support Salad Bars to Schools and place at least 50 salad bars in schools around the country. While the four-day ride provides entertainment to a multitude of cycling enthusiasts, the heart of the ride lies in bringing more access to fresh fruits and vegetables to the next generation.

Cindy Jewell, United Fresh chairwoman and vice president of marketing for California Giant Berry Farms, has been dedicated to helping kids get fresh food for the vast majority of her life. Born out of these passionate roots, the Tour de Fresh is now in its fifth year of providing a vehicle for generous individuals to get involved in bringing salad bars to schools.

“One of the reasons I am passionate about this cause is because of the kids in my life and how thankful I am for their good health every day. When my kids were little, I donated to charities that benefitted kids on their behalf all the time,” said Cindy Jewell. “Giving back should be personal and working in the fresh produce industry, we have a unique opportunity to give back to a cause that we all care about dearly – and we each have kids in our lives that we would love to see impacted by this event. Whether it’s our own kids, relatives, or even kids in the neighborhood, if each of us made a donation on behalf of one or more kids we care about it would have a huge impact on this event and the cause.”

According to the United Fresh Start program, salad bars are an effective school-based strategy to increase students’ fruit and vegetable consumption and empowers them to make a choice to try new things. Creating more access to fresh fruits and vegetables to schools through salad bars is setting the tone for a healthier future – both physically and mentally – as it been proven that when students have the personal choice to choose, the child’s habits are shaped far beyond the lunch line.

“We have absolutely loved being an official sponsor of Tour de Fresh for the past five years. This is an event where some of the top companies in the produce industry come together, in a beautiful part of our country, to ride for a cause that’s so near and dear to all of us,” said Hilary Long, marketing director at Tsamma Juice. “The money raised from each rider provides a salad bar to a school who’s been on a waiting list and will be so grateful. If you stop to think about the long term impact of Tour de Fresh, we’re providing fresh fruits and vegetables to thousands of students for years to come. That is something for us to all be very proud of...and we have a lot of fun doing it!” 

Since 2014, Tour de Fresh has collectively raised more than $600,000 to provide 184 salad bars to schools across the U.S. To date, the 2018 Tour de Fresh has raised $93,836 and looks to raise another $82,000 to place nearly 50 salad bars to schools.

Tour de Fresh would not be possible without support from its sponsors – Americold, And Now U Know, Atlas Produce, California Giant Berry Farms, CHEP, Church Brothers Farms, Coosemans Worldwide, Crunch Pak,  C&S Wholesale Grocers, Del Monte, DMA Solutions, Duda Farm Fresh Foods, EBX Logistics, Emerson, Fight Like a Girl Foundation, Fruit Growers Supply, Good Foods, iTrade Network, JAZZ Apple, Lipman Produce, Mann Packing, Markon, Mission Produce, Ocean Mist Farms, Okanagan Specialty Fruits, Oppenheimer, Pajaro Valley, ProAct, Produce Marketing Association, Renaissance Food Group, Robinson Fresh, Sakata Seed, Sunkist, Tanimura & Antle, Taylor Farms, Tsamma, TQL, United Fresh, Valley Produce, and Western Precooling.

Donate today at or contact the Tour de Fresh team directly for more information on how to get involved at


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About Tour de Fresh
Tour de Fresh, presented by The California Giant Foundation, is the first-of-its-kind, collaborative event that unites the most significant brands and influencers in the fresh produce industry for a four-day cycling event that raises funds to benefit the Salad Bars to Schools campaign. In its first four years (2014-2017), Tour de Fresh placed more than 180 salad bars in schools across the country. Sponsors and participants alike strongly believe that providing healthy eating opportunities for school children should be a requirement, which keeps this event thriving year after year.

About Salad Bars to Schools
Salad Bars to Schools is a public health campaign to increase salad bars in schools across the country so that every child has the choice of healthy fruits and vegetables every day at school. Salad Bars to Schools supports former First Lady Michelle Obama's Let's Move! Initiative to end childhood obesity in a generation. Salad Bars to Schools founding partners are: The United Fresh Start Foundation, National Fruit and Vegetable Alliance, the Chef Ann Foundation and Whole Kids Foundation. More information can be found online at

Media Contact:

Beth Keeton